Better Education with Technology
When Apple introduced the iPad in in 2010, Mr. Ricketts saw an example of technology that could transform education. Mr. Ricketts launched an initiative to supply secondary schools in Tanzania — one of the countries he had supported since 2005 through his foundation, Opportunity Education — with a tablet-based curriculum, the needed charging infrastructure, and teacher training and support. Working with 10 schools and 2,000 students, he found that students took to the approach immediately, and were able to pursue their education with greater drive and independence without needing to wait for teacher presentations from the blackboard.
This effort evolved into Opportunity Education’s Quest Forward Learning, a high school program offered in the United States and Tanzania, providing a project-based, digital high school curriculum to schools for use on tablets and Chromebooks. The program enables students to work at their own pace, use academically rigorous materials, and practice essential skills they will need to succeed in their careers.
Joe Ricketts’s vision for Ameritrade’s customers, and for students and teachers working with Opportunity Education’s Quest Forward Learning, remains the same: empowering people with the tools they need to manage their own affairs, and achieve their own goals and dreams.